From Intake to Verdict, Your Case Story Matters

I help plaintiff-side firms transform raw case information into clear, emotionally compelling stories that drive better settlements and verdicts. With 14 years as a journalist and 8 years in litigation support, I uncover the human truth inside your evidence, crafting themes and damages narratives that move decision-makers.

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Meet Lee Ann

When a case involves real human harm, telling the story clearly and compellingly can make all the difference. That’s where I come in.​

I’m Lee Ann O’Neal, a legal narrative consultant with a background in investigative journalism and more than 8 years of experience supporting plaintiff-side attorneys across Texas.

I help legal teams uncover the most persuasive themes in a case and communicate them powerfully—through damages memos, client interviews, multimedia storyboards, and other narrative tools designed to support settlement, trial, or public-facing communication.

Before entering the legal world, I spent 14 years as a journalist, digging into public records, interviewing people from all walks of life, and clarifying complex stories for the public. That experience honed my instincts for both accuracy and emotional nuance—skills I now apply to every case file I touch. 

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My Approach

Every case starts with people. Clients are often in pain, overwhelmed, and unsure how to explain what’s happened to them. I meet them with empathy, build trust quickly, and draw out the details that legal teams need—but don’t always have the time or training to capture.

From there, I organize and elevate that information into something useful:

Damages memos that are ready to include in settlement demands

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Thematic case narratives that guide how a firm presents the entire case

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Interview summaries that inform deposition and trial strategy

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Collaboration with creative teams to storyboard for video or graphics presentations

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Attorneys I work with tell me my process not only sharpens their understanding but often shifts how they see the entire case.


You already know the legal side.

What I bring is a fresh set of eyes, a structured process, and deep experience turning messy or incomplete case details into tools that move juries, judges, and mediators.

I GIVE YOU THE FREEDOM TO STAy focused on the big picture while making sure no part of your client’s story goes untold.

Let’s Talk About Your Case

If you’re preparing a settlement demand, heading into mediation, or need support clarifying the story behind your evidence, I’d be glad to help.

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