From Intake to Verdict,
Your Case Story Matters
I help plaintiff-side law firms transform raw case information into clear, emotionally compelling stories that drive better settlements and verdicts. With 14 years as a journalist and 8 years in litigation communications, I uncover the human truth inside your evidence, creating themes and damages narratives that move decision-makers.
Meet Lee Ann
When a case involves real human harm, telling the story clearly—and compellingly—can make all the difference. That’s where I come in.
I’m Lee Ann O’Neal, a legal narrative consultant and writer with a background in investigative journalism and more than seven years of experience supporting plaintiff-side attorneys across Texas.
I help law firms uncover the most persuasive themes in a case and communicate them powerfully—through damages memos, client interviews, multimedia storyboards, and other narrative tools designed to support settlement, trial, or public-facing communication.
Before entering the legal world, I spent 15 years as a journalist and editor, digging into public records, interviewing people from all walks of life, and shaping complex stories for the public. That experience honed my instincts for both accuracy and emotional nuance—skills I now apply to every case file I touch.
My Approach
Every case starts with people. Clients are often in pain, overwhelmed, or unsure how to explain what’s happened to them. I meet them with empathy, build trust quickly, and draw out the details that legal teams need—but don’t always have the time or training to capture.
From there, I organize and elevate that information into something useful:
✔️ Damages memos that are ready to include in settlement demands
✔️ Interview summaries that inform depositions and trial strategy
✔️ Thematic case narratives that guide how a firm presents the entire case
✔️ Collaboration with creative teams to storyboard for video or graphics presentations
Attorneys I work with tell me my process not only sharpens their cases—but often shifts how they see the client.
You already know the legal side. What I bring is a fresh set of eyes, a structured process, and deep experience turning messy or incomplete case details into tools that move juries, judges, and mediators. I help you stay focused on the big picture while making sure no part of your client’s story goes untold.
What We Offer
Damages Memos
Settlement-ready documents that integrate key facts, client voice, and persuasive structure. Strengthen negotiation leverage and ensure consistent case themes.
Client & Witness Interviews
Empathetic, discovery-focused interviews that build trust and help clients tell their story clearly and confidently.
Case Narrative Development
Identify and articulate the story that unites your evidence — from discovery through mediation and trial preparation.
Trial Communication Support
Outlines, opening statements, and demonstrative-evidence coordination that align your story with juror understanding.
Texas Watchdog
Why Firms Choose Lee Ann
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Proven Results: Her interview and writing work has helped secure multimillion-dollar settlements and verdicts.
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Journalist’s Precision: Two decades of reporting and editing experience ensures every story is factually strong and emotionally resonant.
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Empathy-Driven: Clients feel heard, which improves cooperation and credibility at deposition and trial.
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Seamless Collaboration: Integrates smoothly with trial teams, experts, and support staff to keep cases moving forward.